"The Consumerization trend is all about employees wanting to use the same technologies for business as they use in their personal lives. Another name that’s being popularized in the media and on social networks right now is “Bring Your Own Device“ or BYOD. This refers to the desire of employees to use their favorite device of their choosing as the one they want to bring to work. However, I believe it is more than just “Bring your own device”. Consumerization is happening to technologies other than just mobile devices."
— Quote found at a HorizonWatching blog post: 2012 Trend Report: Consumerization