"More than 1,700 CMOs interviewed by IBM said that the top three forces changing marketing are, in order of importance, the data explosion, the rise of social media, and new choices of channels and devices."
— Quote by Jon Iwata, IBM SVP Marketing & Communications. Quote found in an article titled “CIOs and CMOs Partner To Become Co-Designers of the Customer Experience” at IBM’s website for Center for CIO Leadership. 
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