"One of the most surprising findings was that different mobile commerce app types have distinctly different usage patterns based upon days of the week, Users spend more time with retail brand apps during the workweek than pricing comparison apps, but that pattern reverses itself on the weekends when price comparison app usage soars past retail app usage."
— Quote by Scott Ellison, vice president, Mobile & Consumer Connected Platforms at IDC. Quote found in IDC press release titled “Onavo and IDC Find Dramatically Different Usage Patterns Between Key Mobile Commerce App Types”
