April 10, 2012
"In the era of big data, organizations are struggling to gain insights from information assets to transform business operations and be competitive in their industries. The challenge is compounded by new high performance applications that require instant access to new types and massive amounts of data from social networks, sensors, and mobile devices, along with data growing exponentially inside business applications."

— Quote found in an IBM press release titled "Made in IBM Labs: New IBM Software Accelerates Decision Making in the Era of Big Data"