"What is becoming clearer is that the real value from ‘Big Data’ will be derived from the high-end analytics, predominantly using data mining, statistics, optimization and forecasting type of capabilities to proactively turn this data into intelligence to drive business benefits and better decision making capabilities."
— Quote by Philip Carter, Associate Vice President at IDC Asia/Pacific. Quote found in an IDC Press Release: IDC Expects “Big Data” to Drive the Next Wave of Investments in Business Analytics for CIOs in Asia/Pacific
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